All posts tagged: foodtechnology

How I learned from continuous consumer feedback and shaped my startup

  In this post I have written a phase wise progress of Happy Roots. How I approached one problem at a time, what went wrong and how did I start afresh. Maybe I have made mistakes on the way but I learnt some biggest lessons in business. The best being “Be close to your consumer and she will guide you through”. Phase-1: Market linkage for small poultry farmers in Vidarbha Last year same time (April 2015) Happy Roots started as a project to build market linkages for small farmers in Vidarbha. Chetana foundation (our non-profit partner), the farmers and I worked really hard for 06 months to make this happen. It was a small project but had a good scope and we attracted attention from state government too.  In September, 2015 we tested our organic, cage-free eggs with few restaurants in Pune. The product was a hit (we had some great nutritional analysis results for the eggs). Below are some snapshots of the nutritional profile of the eggs we sourced and marketed:   But soon …