All posts tagged: business

Are men better at networking than women? My twitter research reveals some truth!

Few months back I accidentally became a part of the Startup network. Soon I was hanging out with entrepreneurs (primarily tech) and was talking to them on every social (media) platform. Surprisingly in this network I could not find many women. Few were active on social networking sites and many seldom responded. I have never been great at networking. Is it me or are women generally averse to making a lot of contacts? Are men better at this skill? I wanted to find out answers to my questions, so I planned a fun project. I created a survey of 10 questions and collected responses from a small sample group. The results might be a little skewed because of the methodology, but nonetheless I am sure you will enjoy the read as much as I enjoyed doing this exercise! A quick brief of my survey: I got 25 responses out of the 40 requests that I sent Around 60% respondents were my Twitter contacts and 40% offline friends The respondents  are a mix of Entrepreneurs, Photographers, Psychologists and …

Top 5 lessons i have learnt as a Marketer

  I have selected my opening lines to any conversation – “Hi! I am a Marketer. I am neither a magician nor puny”. There does exist two extremes where my species (fellow marketers) fall. I will write more on this some other day, but this post is all about the best 5 lessons i have learnt as a Marketer of a growing business: Do not be overwhelmed – When you are a part of a growing business you would find multiple avenues to show your prowess or experiment. You would be swimming in the sea of opportunities. BEWARE! Do not be overwhelmed. Identify fewer activities where you can create bigger impact. Marry your business goals – Always be in line with your business or organization objectives. It is good to be beaming with ideas but at the end of the day you have to think about revenue generation too. It is like being married, work towards common financial goals but don’t forget to have some fun! Avoid the pitfall of Growth Myopia – Short term …

The Art to let go

In my 6 years of work experience I would have gone through at least a dozen sessions or expert lectures on Time Management, and after each of these sessions I used to wonder what exactly was my take away except good food & drinks and some quick naps post lunch! And the day after I would enthusiastically try to implement or rather practice the lil tit bits I would have gathered from the experts and few days later I would swiftly seep back into my good old days of , running short on deadlines and complete chaos of managing my time. I am sure many of us would have experienced this some time or the other. My failed encounters with managing time have been so obnoxiously disastrous that now i had stopped thinking about it (at least actively) and stopped consulting anyone on this matter. But miraculously i had my “Eureka” moment few days back when i was having a conversation with my husband over a lazy morning cup of tea on Sunday. The topic …

Growth Myopia

Being a part of two most important functions of an organization – Sales & Marketing, helps me understand the pressures a salesman goes through every day, week and month and the urge Marketing has to help grow the organization strategically. In a smaller organization (not by revenue, but by team size and flat org structure) you can say that a company head is like a “beam” and sales & marketing form the two “weighing pans”. The beam has to balance both the pans, an equilibrium has to be maintained between cash flow and strategic growth. It would be wrong to judge that who is right and who is wrong. Cash flow or revenue stream is like blood, you cannot run out of it, it keeps you going. But strategic growth is more about having a vision of how your business will shape up, how would your company look like in 5-10-15 years, what would you stand for and what greater good you will bring to your shareholders and the society at large. These are not …